Nintendo of America EVP of Sales and Marketing Cammie Dunaway will be leaving Nintendo and the world of video games on October 1.

Dunaway became a part of Nintendo in November 2007 after holding marketing positions at respectable companies such as Frito-Lay and Yahoo.

NOA president Reggie Fils-Aime said, “We appreciate Cammie’s contributions to Nintendo and the role she played in bringing the Wii and Nintendo DS experiences to millions of people.”

“Her team and the rest of Nintendo of America remain focused on our goal of maintaining the incredible momentum Nintendo enjoys heading into the busy holiday season.”